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Helping companies to
Drive Product Vision

Hi, I'm César — a Design Director and Head of Design in LATAM with 15+ years crafting digital products for companies like Peridio, Telefónica, and Very. As a Product Design Director and Design Engineer, I connect the dots between what users need, what business wants, and what's actually possible—then ship it with remote teams in US timezones.

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Collaborating with teams across

Pepsi Banco Industrial Figma AstraZeneca Tigo Nestlé BAC Telefónica Avocado OS Publicis Claro Roche Banco BBVA Fox Crehana PDVSA Google I/O Banco GyT McCormick Peridio Banco de Venezuela Sanofi

Work Portfolio

Kind Words

“Cesar's genuinely one of the most hardworking people I've met! Incredibly talented, diligent, and passionate. He consistently stays ahead of the curve, always ready with multiple solutions and actively seeking feedback. He's absolutely a key player on any project team. 11/10, would definitely collaborate with him again!”

Hola!

I'm César. My career started in 2005 with airbrush and illustration — visual curiosity that led to graphic design, then to the early web, then to UX, front-end code, and eventually product leadership. Twenty years of asking how systems work, and how to make them better.

Today I'm Head of Product Design at Peridio, working at the intersection of IoT, AI, and device infrastructure — helping companies manage fleets of connected Linux devices. Design here isn't about surface aesthetics. It's about creating clarity inside complex technical systems.

What I'm Building Toward

The boundary between design and development is collapsing. I work directly inside codebases, prototype in real environments, and use AI-assisted tools to iterate on live product experiences. I'm also exploring physical product prototyping, check out my digital garden to explore my side projects and experiments. Designing end-to-end, from software to form.